Pentawards 2009 Silver Award
Based on a brief that essentially could be distilled in two key words: Premium Quality & Visual differentiation this olive oil packaging targets an international high end audience. In an otherwise crowded shelf space where all fight to convince by visually stating the obvious, this packaging is deliberately moving away from traditional symbols of olive oil quality or cliches of provenance. This pack design targets the mind; aesthetics is the real reason to buy. Almost as an afterthought, a very realistic- looking drop of oil on the tin is what keeps it grounded into the food section of a super market; if ever there was a slogan attached to it, then this would read simply oil.
- Additional Information
Country of Origin Greece Ingredients Extra Virgin Olive Oil (99.97%), Orange (0.03%); Extra Virgin Olive Oil (99.97%), Truffle (0.03%); Extra Virgin Olive Oil (99.8%), Basil (0.2%) Storage Best stored in a dark place away from direct heat. Do not refrigerate. At cold temperatures the oil becomes cloudy and will start to solidify. This is natural and will disappear when returned to room temperature. Lifestyle Information Gluten Free, Organic, Vegetarian